VelocitymeterAug 10, 20223 minHow the Miracle on the Hudson Saved Lives and Event BudgetLike every industry in America, the event business is having to contend with budget pressure from rising costs. However, unlike other...
VelocitymeterJun 7, 20223 minUnderstanding the “dot yeah!” effect: Why creating emotion should be your top event design objectiveDo you remember early ads for booking.com, the vacation travel hotel booking service? In those ads, their tagline, “booking.yeah!,”was...