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“From Broadway Level Buzz to Post Event Blues”
2026 Warner Bros. Discovery Upfront and Madison Square Garden There’s a unique kind of high that comes from producing a major corporate event, especially the kind that feels more like a Broadway show than a business presentation. This is the world I live in: designing, writing, and producing large‑scale product launches and media events. The process is long and deliberate with weeks or months of story development, creative shaping, and precision planning. Then suddenly, it al
John Newcomb
May 222 min read


Building Belonging: How Culture Turns B2B Audiences Into Advocates
2025 Oasis Reunion World Tour - live from the Rose Bowl Last fall, I stood in a crowd of 100,000 at the Rose Bowl, waiting for something that felt almost mythical, an OASIS reunion. As Liam and Noel Gallagher finally took the stage, the atmosphere shifted from anticipation to pure electricity. Fans in faded tour shirts belted out every lyric, their voices carrying decades of shared memory. It wasn’t nostalgia it was identity. That night reminded me that what binds people to a
John Newcomb
Mar 232 min read


The Zodiac Traits that Make Brilliant Event Organizers
Ever wondered how your birth month might secretly supercharge your event-planning superpowers? Zodiac signs offer a playful lens to spotlight traits that make stellar organizers shine, blending cosmic flair with real-world event wizardry. Let's dive into the 12 signs and their event-crushing strengths, then hear from you! Fire Signs: Bold Igniters Aries, Leo, and Sagittarius bring the spark. Aries charges in with fearless energy, tackling setups like a thrill-seeker unloading
Velocitymeter
Feb 92 min read


2026 Trends - Winning Strategies for the New Year
Event Industry Trends for 2026: Less Noise, More Meaning If 2025 was about recalibration, 2026 is about intention. The events industry is officially done chasing scale for scale’s sake. Across multiple industry reports, surveys, and forecasts, a clear signal is emerging: the future of live experiences is more human, more focused, and more thoughtful by design. We love staying on top of what’s next. We’ve reviewed a stack of industry reports, trend forecasts*, and data so you
Velocitymeter
Jan 132 min read


What Happened in Austin... Will Definitely Fuel Our Next Big Idea
Over 800 of the world's best event marketers gathered in Austin July 27-29 for the 2025 CEMA Summit I just got back from the Corporate...
Velocitymeter
Aug 11, 20253 min read
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