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What Happened in Austin... Will Definitely Fuel Our Next Big Idea
Over 800 of the world's best event marketers gathered in Austin July 27-29 for the 2025 CEMA Summit I just got back from the Corporate...

Velocitymeter
Aug 113 min read


How the Miracle on the Hudson Saved Lives and Event Budget
Like every industry in America, the event business is having to contend with budget pressure from rising costs. However, unlike other...

Velocitymeter
Aug 10, 20223 min read


Understanding the “dot yeah!” effect: Why creating emotion should be your top event design objective
Do you remember early ads for booking.com, the vacation travel hotel booking service? In those ads, their tagline, “booking.yeah!,”was...

Velocitymeter
Jun 7, 20223 min read


Five Pro Tips For Creating Hybrid Events Your Attendees Won't Want To Miss
Hybrid events are all the rage, and for good reason. They provide brand event organizers the reach they desire with the flexibility...

Velocitymeter
Apr 10, 20224 min read
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