top of page
  • Writer's pictureVelocitymeter

Hey Marketers, Did You Know Taylor Swift and the ‘Swifty’ Phenomenon Offers A Lesson in Why Experiences Build Brand Loyalty?

Taylor Swift concerts are legendary for a reason! The live experience of a Taylor Swift show has a profound impact on her fans and creates a ripple effect that enhances her fanbase's devotion, generates positive word-of-mouth promotion, which translates into revenue, and solidifies her status as a beloved and influential artist. Here’s why...

Taylor Swift Concert


Emotional Connection: Taylor Swift's music is known for its emotional depth and relatability. Seeing her perform live allows fans to connect with her on a deeper level, creating lasting memories and emotional experiences. This connection fosters loyalty and enthusiasm among her fanbase.


Energy and Entertainment: Taylor Swift's concerts are highly energetic and entertaining. From elaborate stage setups to dazzling costumes and choreography, her shows are designed to captivate the audience and keep them engaged throughout. This level of entertainment leaves a lasting impression and encourages fans to spread the word about their amazing experience.


Community Building: Attending a Taylor Swift concert often means being part of a larger community of fans who share a common love for her music. This sense of belonging and shared enthusiasm strengthens the bond between fans and contributes to Taylor's popularity through word-of-mouth recommendations and social media buzz.


Brand Loyalty: Taylor Swift has cultivated a strong brand image built on authenticity, creativity, and empowerment. Her live concerts embody these values, reinforcing her brand identity and fostering loyalty among fans. This loyalty translates into continued support, album sales, and concert attendance, all of which contribute to her sustained popularity.

Every brand marketer I know would love to create a ripple effect  that raises their position a few notches with their customer base, or increases buyer consideration, or even causes a breakthrough jump in front of their competition. Try re-reading the points above swapping out Taylor’s name with that of your brand, or your product. It’s astounding how it all translates.

Are you achieving Swifty status with your business audience?  Are you even designing events to achieve a big impact? If not, maybe you should. There’s no downside attempting to make a Swifty-level connection between your brand and the people that matter most.  Go big with your ideas, you’ll move the needle from audience toward fandom every time.

28 views0 comments

Recent Posts

See All



May 21, 2024

measuring the speed of advancement in experience design

bottom of page