VelocitymeterMar 34 minBreaking Through at SXSWAustin, TX isn’t just the place where SXSW happens, it’s also the secret sauce, the 11th spice, and the “x-factor,” that makes the...
VelocitymeterMar 16, 20235 minBeing In The BoxA new, out-of-the-box, approach to impactful 'live' storytelling. When I was 8, my parents bought a new refrigerator. It wouldn’t be...
VelocitymeterAug 10, 20223 minHow the Miracle on the Hudson Saved Lives and Event BudgetLike every industry in America, the event business is having to contend with budget pressure from rising costs. However, unlike other...
VelocitymeterJun 7, 20223 minUnderstanding the “dot yeah!” effect: Why creating emotion should be your top event design objectiveDo you remember early ads for booking.com, the vacation travel hotel booking service? In those ads, their tagline, “booking.yeah!,”was...