Over the past few weeks, I’ve had the chance to attend two wildly different events: the Big Ass Stadium Tour  with Jelly Roll and Post...

Emotions are at the heart of every memorable event. According to Stanford University’s Baba Shiv, our decisions and lasting impressions...

What’s happening in the kitchen is the same as what’s happening in the ballroom. With the price of groceries sky-high, cooks have had to...

Velocity XD recently hosted a series of Floating Spontaneous Think Tanks  for the members of the popular event community Club Ichi . Here...

JOY brings results, and results bring JOY,” a power-packed phrase that is all about how focusing on JOY in marketing builds an emotional...

Austin, TX isn’t just the place where SXSW happens, it’s also the secret sauce, the 11th spice, and the “x-factor,” that makes the...

A new, out-of-the-box, approach to impactful 'live' storytelling. When I was 8, my parents bought a new refrigerator. It wouldn’t be...

Like every industry in America, the event business is having to contend with budget pressure from rising costs. However, unlike other...

Do you remember early ads for booking.com, the vacation travel hotel booking service? In those ads, their tagline, “booking.yeah!,”was...

Hybrid events are all the rage, and for good reason. They provide brand event organizers the reach they desire with the flexibility...