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What do Jelly Roll and Post Malone’s Big Ass Stadium Tour have in common with Savannah Bananas games…? You might be surprised.
Over the past few weeks, I’ve had the chance to attend two wildly different events: the Big Ass Stadium Tour with Jelly Roll and Post...

Velocitymeter
Jul 42 min read


The Power of Emotion in Event Success—And How AI Can Measure It
Emotions are at the heart of every memorable event. According to Stanford University’s Baba Shiv, our decisions and lasting impressions...

Velocitymeter
Jun 272 min read


Understanding the “dot yeah!” effect: Why creating emotion should be your top event design objective
Do you remember early ads for booking.com, the vacation travel hotel booking service? In those ads, their tagline, “booking.yeah!,”was...

Velocitymeter
Jun 7, 20223 min read
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