case study
Philips — Radiology Society of North America’s Annual Meeting
Beyond the image
Philips treated their most important audience at the Radiology Society of North America’s annual meeting and trade show in Chicago to a memorable private experience. Philips’ partners, existing clients and top prospects were escorted just a few blocks away from McCormick Place to the Chicago Illuminating Company for an evening “Beyond the Image” featuring conversations with senior leadership, product innovation reveals, and world class hospitality.
Philips CEO, Franz Van Houton, kicked off the event with a visionary keynote.
Partners then took the stage with Philips’ executives to detail real-world technology applications delivering real results for healthcare facilities and patients around the world.
After the stage program attendees networked as they explored the Innovation Showcase introducing next generation radiology and medical imaging technology. Velocity handled experience design, scripting, media production, production management, and venue coordination.
