“From Broadway Level Buzz to Post Event Blues”

2026 Warner Bros. Discovery Upfront and Madison Square Garden

There’s a unique kind of high that comes from producing a major corporate event, especially the kind that feels more like a Broadway show than a business presentation.

This is the world I live in: designing, writing, and producing large‑scale product launches and media events. The process is long and deliberate with weeks or months of story development, creative shaping, and precision planning. Then suddenly, it all compresses into one intense week on-site. A hundred people or more. Union crews, contractors, internal teams, clients. Everyone moving in sync to bring something ephemeral to life.

And when it works, it’s incredible!

Our latest project with Warner Bros. Discovery at Madison Square Garden was exactly that. Big stage, bold content, celebrity appearances, and the whole thing humming at a level that felt as close to a Broadway production as you can get in our industry. We wowed the audience. We made our clients look exceptional (which is what we live for). It was a win across the board.

And then… it ended.

No matter how many other projects are in motion, there’s this unexpected drop. A kind of creative and emotional vacuum. You go from full‑throttle collaboration and adrenaline to quiet, almost overnight. For me, it shows up as a low‑grade funk that’s hard to name, but it's definitely there.

Right now, that post‑show funk even has a soundtrack: it’s the Doris Day version of Dream a Little Dream of Me which was mixed into the show’s unofficial soundtrack. Weeks later, it’s still looping in my head... take a listen here https://youtu.be/YbWWQPbeBDk?si=Te373Vl9-X-XxnXQ

I’m curious how many others in this world have felt this? That strange mix of fulfillment and letdown when the show wraps and the lights go out?

If you have, you might find this interesting:a piece from Psychology Today called “After the Celebration: What Do You Do With Post‑Event Blues?” walks through why this post‑event slump is so common, and why it can hit hardest after a big success.

There’s also a follow‑up article, “Do You Experience Post‑Event Sadness?”, that digs into the emotional side of finishing a major project.

If this post‑show fog sounds familiar, I’d love to hear from you. jnewcomb@veloictyxd.com